Applause Musicals Society

Visual Identity Redesign

Applause Musicals Society is a not-for-profit organization started in 1997. By independent 
theatre producer Scott Ashton Swan, who wanted to give second chances to flops or 
forgotten musicals. 

The project required completing a logo redesign of a Canadian not-for-profit organization, expanding upon the brand identity and applications, including stationery and two others. As well as creating a brand guideline book on how to maintain the brand’s identity